As a digital marketer, I’m passionate about crafting PPC campaigns that combine creativity with data-driven insights. From managing campaigns on platforms like Google Ads to optimizing performance metrics, my focus is always on delivering results that exceed expectations. I take pride in my ability to develop strategies that align with client goals, always balancing the art of engaging copy with the science of optimization.

Outside of work, I’m all about enjoying the arts—whether it’s getting lost in a good movie or creating something through writing or visual art, I find these creative outlets keep me inspired. I love staying active and exploring new places to eat, always on the lookout for the next great dish. And after a busy day, there’s nothing better than chilling with my two cats and winding down with some quiet time.

I’m deeply committed to being politically active, using my voice to advocate for issues I care about. Empathy plays a huge role in how I approach this, allowing me to see the world through a diverse perspective and stay open-minded. This also informs my work in marketing, where understanding different viewpoints helps me create more inclusive and impactful campaigns that resonate with varied audiences. Caring about politics and diversity shapes how I approach challenges, ensuring that my strategies are not only effective but also ethical and thoughtful. In everything I do—whether in digital marketing or in life—I lead with empathy, curiosity, and a drive to keep learning and growing.

As I continue my MBA journey at Loyola’s Next Generation MBA program, I’m refining my skills in data-driven decision-making, ethical leadership, and creative problem-solving. These experiences are deepening my passion for blending analytics with creativity to craft impactful strategies. My commitment to DEI is also central to how I approach my work—ensuring that every project I take on is both inclusive and values-driven. While my career path is still evolving and my interests are always expanding, I’m excited to apply these insights and make a meaningful impact in whatever lies ahead.